Gap Puts T-Shirts on Celebs in New Ads
Wednesday August 30, 2006
On the heels of its return to TV ads after nearly one year off the air, retailer Gap is launching a new print ad campaign featuring celebrities in Gap T-shirts. ... Read More
Tip: Publicity is a Year-Round Event
Monday August 28, 2006
Instead of thinking one project at a time, plan out your events according to the season. Incorporate the four seasons of publicity into your company's strategy and reap the rewards ... Read More
Commercial Actors Get a Raise
Thursday August 24, 2006
Commercial actors in national TV, radio, Internet and new media ads will get a six-percent raise in base compensation and an increase in contributions to pension and health plans. National ... Read More
Commercial Spotlight: Orbit Gum Featuring Snoop Dogg
Tuesday August 22, 2006
After a string of commercial appearances, Snoop Dogg is back at it again for Orbit Gum. The ad campaign from Energy BBDO also features a Web site and even a ... Read More
Tip: Get Customers in the Door
Monday August 21, 2006
The key to any company's success is getting customers in the door to make the sale. Whether you have an online business or a traditional brick and mortar, there are ... Read More
Talladega Nights a Winner for Brands
Thursday August 17, 2006
Wonder Bread, Old Spice and Perrier, all sponsors of fictitious drivers Ricky Bobby, Cal Naughton, Jr. and Jean Girard, are finding Will Ferrell's movie Talladega Nights giving them much more ... Read More
GM Puts Hummers in Happy Meals
Tuesday August 15, 2006
GM and McDonald's are teaming up to hand out 42 million toy Hummers in Happy Meals and Mighty Kids Meals. GM lost $3.2 billion in the second quarter of 2006 ... Read More
Tip: Use Your Blog for PR Exposure
Monday August 14, 2006
Get in direct touch with your consumers. Let valuable word of mouth advertising do the work for you. But before you start, learn from other success and failures so your ... Read More
Alabama to Promote American Idol Singers
Wednesday August 9, 2006
The Alabama Bureau of Tourism and Travel is promoting American Idol winners Taylor Hicks and Ruben Studdard and finalist Bo Bice in a new ad campaign for the state. All ... Read More
Commercial Spotlight: Geico Featuring Celebrities
Tuesday August 8, 2006
The Geico gecko is taking a break and celebrities are stepping in for a series of commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.
Tip: Know Your Brochure's Purpose
Monday August 7, 2006
How will your brochure function in the buying process? Know the five types of brochures to find out what your brochure's role is before you create it.
Free E-Course: Starting Your Career in Advertising
Wednesday August 2, 2006
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More
Scarlett Johansson to Wear Reeboks
Tuesday August 1, 2006
Actress Scarlett Johansson has signed a deal with Reebok to launch a new line of footwear and active fashionwear. "Scarlett Hearts Rbk" will launch in Spring 2007.
Endorsement Deals: Scarlett Johansson's ... Read More