Toys R Us Plays With Deal or No Deal
Thursday September 28, 2006
Toys R Us and the NBC game show Deal or No Deal have partnered for a major campaign to promote the show and the toy store. Commercials and print work ... Read More
Who Would You Give a Volvo To?
Tuesday September 26, 2006
It's a question Volvo is asking people in new commercials. However, the question is only hypothetical.
Many people think Volvo is giving away a car from the wording. But there's ... Read More
Tip: Use the Yellow Pages to Advertise
Monday September 25, 2006
The importance of yellow pages advertising is commonly overlooked but it's one of the most effective methods to get your business name out there. These tips will help you create ... Read More
Geico Brings Back the Caveman
Friday September 22, 2006
A new Geico ad is hitting the airwaves highlighting the popular caveman twist. The commercial features a caveman on an airport's moving sidewalk passing various ads, including a Geico ad ... Read More
Characters as Celebrity Endorsers
Tuesday September 19, 2006
Which toons promoted Winston cigarettes? Which one appeared in a commercial with the group The Monkees? Your favorite characters have pitched everything from cars to USA War Bonds.
Check the ... Read More
Tip: Make Your Email Campaign Spam Free
Monday September 18, 2006
Send bulk Email responsibly without spamming your potential customers. This complete FAQ covers all of your questions so you can target your customers without labeling yourself as a spammer.
Video Game Publisher to Put Ads in Games
Thursday September 14, 2006
Electronic Arts has signed a deal to display dynamic advertising in some of its game titles. Microsoft's Massive Inc. and IGA Partners will team up with EA to put ads ... Read More
Chevrolet Taps College Students for Super Bowl Ad
Tuesday September 12, 2006
Chevy is holding a Super Bowl College Ad Challenge and the winner will have their commercial produced to air during Super Bowl XLI in 2007. The contest asks college students ... Read More
Tip: Reach Your Customers Through Newsletters
Monday September 11, 2006
Creating a newsletter is an easy and effective way to reach your customers. Regular issues not only provide valuable information to your customers, they also promote your company and its ... Read More
GM Ends Survivor Sponsorship
Thursday September 7, 2006
After six years, General Motors is pulling its sponsorship of the CBS reality show, Survivor. CBS and GM deny claims the sponsorship ended over the controversial racial splitting of teams ... Read More
Ask Apryl: Getting the Ad Agency Interview
Tuesday September 5, 2006
You're right for the job but you can't seem to land the interview to even get a shot at it. One copywriter struggles with that very issue. Find out what ... Read More
Tip: Freelancers Must Have Contracts
Monday September 4, 2006
No matter how big or how small the project, you and the client need to sign a contract. It helps both of you be on the same page with the ... Read More
Free E-Course: Starting Your Career in Advertising
Friday September 1, 2006
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More