Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips ... Read More

Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.

Run the media off so they won't give you free coverage. Be sure to make these mistakes when holding your press event.

Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know ... Read More

About a month ago, Geico brought back the caveman to its commercials. Now a new one is hitting the airwaves. See the Commercial: Geico Caveman Vs. the Media Caveman Returns: Geico ... Read More

You don't have to save up for a national commercial or major publication to advertise. There are plenty of low-cost alternatives so you can begin advertising your company and its ... Read More

From big yeahs to loud nays, you've been expressing your opinion on commercials you're seeing on TV. You've had a lot to say about these ad campaigns: Who Would You Give ... Read More

Oreo's "Ready, Set, Lick" campaign pits two Oreo lovers against each other in a race to see who can eat the cookie the fastest. The commercial spotlight's on Oreo, "Milk's ... Read More

You know you've sat in front of the couch during the Super Bowl and wondered why advertisers paid millions for certain commercials to run during the big game. Now's your ... Read More

Love writing advertising materials and want to do it full-time? Writing Spec Ads can help you hone your writing talent while also giving you materials you can use in your ... Read More

The dream may come true for point of purchase advertisers who've always wanted a way to measure their POP advertising's success. The big secret? It's all in the feet. POP Goes ... Read More

You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Many business owners want to run their own ad campaign. These ten tips show you how to run your ad campaign successfully by yourself.

Buy a car, get an electric guitar. VW has unveiled a new promotion featuring former Guns N' Roses guitarist Slash. See the Commercial: Slash Pitches VW V-dubs Rock: Promotion's Official Site Teaming Up: ... Read More

Happy, happy, joy, joy. Sara Lee wants you to celebrate "The Joy of Eating." Do the new commercials and Web site make you hungry, though? Inside the Industry: Food-Related Ad News Images ... Read More

Keywords have been around longer than the Internet. Use your keywords to drive traffic to your Web site and generate sales.

Sure, you know all there is to know about your company. Why write a marketing plan then? A marketing plan is your strategy that identifies your potential customers, your strategy ... Read More