Apple Launches iPhone Campaign During Oscars
Tuesday February 27, 2007
Apple's June release of the iPhone made a big debut during the Oscars. The first commercial of the campaign featured clips of more than 30 actors saying, "Hello."
Oscar Debut: ... Read More
Tip: Advertise in Podcasts
Monday February 26, 2007
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. You can create an affordable podcasting ad that's designed to capture the listener's attention ... Read More
Dr. Pepper Promotion Shuts Down Boston Crypt
Monday February 26, 2007
The city of Boston is mad again and this time it's not at Time Warner. For the second time in just a few short weeks, a company's promotion has interrupted ... Read More
Super Bowl XLI Commercial Trivia
Thursday February 22, 2007
Super Bowl XLI is over and the reported $2.6 million for a 30-second commercial has been paid. How effective were the commercials? See what you can remember about the commercials ... Read More
VW Pulls Suicide Ad
Tuesday February 20, 2007
Volkswagen has yanked an ad featuring a man standing on the edge of a tall building contemplating jumping. When he hears VW has three cars under $17,000, he gets off ... Read More
Tip: Use Public Speaking to Attract Clients
Monday February 19, 2007
Think out of the box for new ways to grow your business. Use public speaking to take your company to the next level.
Using Your Podcast to Advertise Your Business
Thursday February 15, 2007
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a ... Read More
Your Favorite (And Not-So-Favorite) Super Bowl Commercials
Tuesday February 13, 2007
Time to get in the game and voice your opinion on the best and worst commercials of Super Bowl XLI. Click on the "Comments" link below and tell us which ... Read More
Charlize Theron Sued Over Endorsement Deal
Monday February 12, 2007
Oscar-winning actress Charlize Theron is facing a lawsuit after Swiss watchmaker Raymond Weil claims she broke the terms of an endorsement deal. The lawsuit says Theron signed a deal to ... Read More
Suicide Prevention Group Wants GM Ad Yanked
Friday February 9, 2007
The American Foundation for Suicide Prevention wants GM to remove its ad featuring an assembly line robot that jumps off a bridge. The organization has sent a letter to GM ... Read More
Snickers Commercial Pulled After Complaints
Thursday February 8, 2007
A Snickers commercial where two mechanics accidentally kiss and then do something "manly" to make up for it has been pulled. The commercial made its debut during Super Bowl XLI's ... Read More
Super Bowl XLI Sideline Wrap Up
Monday February 5, 2007
Advertisers spent a reported $2.6 million for one Super Bowl XLI commercial. Good investment or a waste of money? Put on your helmet and strap on the pads. It's time ... Read More
Publicity Stunt Costs $2 Million
Monday February 5, 2007
Turner Broadcasting and New York ad firm Interference have agreed to pay $2 million after a publicity stunt for the Cartoon Network's Aqua Teen Hunger Force was mistaken for a ... Read More
Newcomers to the Super Bowl
Saturday February 3, 2007
The reported $2.6 million price tag for a :30 Super Bowl XLI commercial isn't scaring off newcomers to advertising's biggest game of the year. Look for first-time Super Bowl ads ... Read More
Super Bowl XLI Advertisers
Friday February 2, 2007
The list of Super Bowl XLI advertisers is growing. Here are some of the companies suiting up for the big game on CBS:
AIG
Anheuser-Busch
CareerBuilder
Chevrolet
Coca-Cola
Diamond's Emerald Nuts
Doritos
FedEx
Garmin
GoDaddy
Honda
HP
King Pharmaceuticals
Nationwide Insurance
The NFL
Pepsi
Phillips-Van Heusen
Salesgenie.com
Snickers
Taco Bell
Toyota
NFL Sacks Church Super Bowl Party
Friday February 2, 2007
The NFL axed an Indianapolis church's plans to show Super Bowl XLI on a wall projector, citing copyright laws. The NFL got wind of Fall Creek Baptist Church's Super Bowl ... Read More
Publicity Stunt Mistaken for Terrorist Threat
Thursday February 1, 2007
Turner Broadcasting is in hot water after a publicity stunt for Cartoon Network's Aqua Teen Hunger Force shut down the city of Boston and resulted in more than $750,000 in ... Read More
Sitting Out the Super Bowl
Thursday February 1, 2007
Not every company is eager to part with the reported $2.6 million for a :30 Super Bowl XLI commercial. These two prevous Super Bowl advertisers are sitting on the sidelines ... Read More
