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From Apryl Duncan, for About.com

Easter Egg Dye Gets First Ad Campaign

Thursday March 29, 2007
For the first time in the 125 years Paas Easter Egg Decoration Kits has been in business, the company is getting its first TV commercial. The 15-second commercial will debut ... Read More

Free E-Course - Starting Your Career in Advertising

Wednesday March 28, 2007
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Sounding Off On the Advertising Industry

Tuesday March 27, 2007
Readers have had plenty to say over news coming out of the advertising industry. Check out some of the many opinions being shared and be sure to add your own ... Read More

Tip: Create a Contract to Protect Yourself

Monday March 26, 2007
As a freelancer, you need a contract to protect yourself and your clients. Create a contract in ten easy steps to make sure you and your clients are on the ... Read More

The PR Effect of Crisis Management

Thursday March 22, 2007
What do one chili finger hoax, a real custard finger and a slithering snake have in common? It's not a bad joke. It's the hazards of eating these days and ... Read More

Setting Rates for Freelance Jobs and Getting Paid

Tuesday March 20, 2007
Per project? By the hour? Find out the best way for a freelancer to set rates for freelance jobs and get paid. More Freelancing Resources: How To Create a Freelancing Contract ... Read More

AT&T Sues NASCAR Over Logo Change

Monday March 19, 2007
You wouldn't think a simple paint scheme change to reflect a new brand would result in a lawsuit. But the change isn't so simple after all. Press Release: AT&T ... Read More

Hyundai Offers Free Music to Lure Customers

Friday March 16, 2007
Hyundai continues to attract attention in the advertising world with its new Web campaign. The automaker is offering free music downloads through banners for alternative band The Ataris. More News: ... Read More

Rachael Ray Signs With Dunkin' Donuts

Thursday March 15, 2007
TV host, author and chef Rachael Ray is teaming up with Dunkin' Donuts. The deal includes print, radio, online and in-store advertising. Ray also plans to develop healthier foods and ... Read More

Making It Easy for Customers to Choose You

Tuesday March 13, 2007
It's easy for your Web site to get lost in a sea of similar sites. How do you make yours stand out from the rest? Customer service and low prices ... Read More

Tip: Promote Yourself to Gain Clients

Monday March 12, 2007
Freelancers new to the business often wonder how they're supposed to get new clients. Instead of just sending a letter about yourself and sitting around waiting for clients, create an ... Read More

Commercials Turned Sitcoms

Wednesday March 7, 2007
Baby Bob pitched dotcoms before landing a CBS sitcom and then becoming spokesbaby for Quizno's. ABC is now giving the Geico cavemen their shot at a sitcom. Who's next to ... Read More

Geico Cavemen Get Sitcom

Tuesday March 6, 2007
Fans of the Geico cavemen may get the chance to see more of their prehistoric struggles in modern day times. ABC is working on a sitcom pilot where three cavemen ... Read More

Tip: Setting Your Freelance Rates

Monday March 5, 2007
Will you charge by the hour or by project? Setting your freelance rates can seem quite complicated. There's no blanketed method for choosing rates. Various factors like experience level and ... Read More
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