1. Home
  2. Business & Finance
  3. Advertising

From Apryl Duncan, for About.com

Advertising Agency Account Executive Job Profile

Wednesday May 30, 2007
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. ... Read More

Sounding Off On the Advertising Industry

Monday May 28, 2007
You're chiming right in on the hot topics in the ad industry. See some of the many opinions being shared and be sure to add your own comment by ... Read More

How to Create a Podcast Ad

Friday May 25, 2007
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants ... Read More

Ad Icons With Their Own Sitcoms

Thursday May 24, 2007
The Geico cavemen are getting their own TV show on ABC. Baby Bob pitched dotcoms before landing a CBS sitcom and then becoming the spokesbaby for Quizno's. The Keebler Elves? ... Read More

American Idol Finale Ad Rates Flat

Wednesday May 23, 2007
The American Idol finale is raking in around $1.3 million for a 30-second commercial. That's the same price tag as the 2005-2006 season. Idol's Influence: The Power of American ... Read More

KFC Uses Consumer Videos for New Ad

Tuesday May 22, 2007
Kentucky Fried Chicken has released a commercial comprised of consumer-generated videos from YouTube and MySpace. DraftFCB put together the ad of 13 clips for the "Celebration" spot. Press Release: KFC ... Read More

AT&T Wins Battle Against NASCAR

Friday May 18, 2007
AT&T will be allowed to put its logo on Jeff Burton's car, a move that NASCAR tried to block because of the circuit's deal with Nextel. The Nextel Cup ... Read More

How to Hire a Freelance Copywriter or Graphic Designer

Wednesday May 16, 2007
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right freelance copywriter or graphic designer for your project ... Read More

Shrek's Fiona Lands HP Gig

Tuesday May 15, 2007
Shrek the Third promotions are flooding the airwaves and the Web but one movie tie-in is really standing out. Shrek's wife Fiona, voiced by actress Cameron Diaz, is pitching ... Read More

2007 Clio Award Winners

Monday May 14, 2007
Miami Beach was the hot spot for the 2007 Clio Awards May 11 and 12. Nike was named the Advertiser of the Year while Saatchi Worldwide won Agency Network of ... Read More

Sounding Off on the Advertising Industry

Wednesday May 9, 2007
You're chiming right in on the hot topics in the ad industry. See some of the many opinions being shared and be sure to add your own comment by ... Read More

TrimSpa Launches First Post-Anna Nicole Ads

Tuesday May 8, 2007
Over 200 TrimSpa customers will promote the company's weight loss products. It's the company's first national ad campaign since the death of spokeswoman Anna Nicole Smith. "Who will inspire you" ... Read More

'Cocaine' Drink Pulled Nationwide

Monday May 7, 2007
Redux Beverages has pulled its energy drink "Cocaine" off the shelves. Last month the FDA issued a warning to the company over concerns about how the drink was being marketed. ... Read More

A to Z Advertising Agencies

Wednesday May 2, 2007
Looking for an ad agency to work for or to hire? The A to Z Advertising Agencies database has complete listings from New York to China. Plus, find out who ... Read More

Movie Contest Promotes Spider-Man 3

Tuesday May 1, 2007
It's summer time and movie tie-ins are on the rise. The May 4 release of Spider-Man 3 has fans creating their own Spider-Man webisode to help promote the movie. The ... Read More
Explore Advertising
About.com Special Features

Start your new business on the right foot with these helpful tips. More >

Easy steps to take control of your credit card debt. More >

  1. Home
  2. Business & Finance
  3. Advertising

©2009 About.com, a part of The New York Times Company.

All rights reserved.