Advertising Agency Account Executive Job Profile
Wednesday May 30, 2007
What does an advertising agency account executive do? An AE has many responsibilities and is practically the glue that keeps the client and the ad agency on the same page. ... Read More
Sounding Off On the Advertising Industry
Monday May 28, 2007
You're chiming right in on the hot topics in the ad industry. See some of the many opinions being shared and be sure to add your own comment by ... Read More
How to Create a Podcast Ad
Friday May 25, 2007
Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants ... Read More
Ad Icons With Their Own Sitcoms
Thursday May 24, 2007
The Geico cavemen are getting their own TV show on ABC. Baby Bob pitched dotcoms before landing a CBS sitcom and then becoming the spokesbaby for Quizno's.
The Keebler Elves? ... Read More
American Idol Finale Ad Rates Flat
Wednesday May 23, 2007
The American Idol finale is raking in around $1.3 million for a 30-second commercial. That's the same price tag as the 2005-2006 season.
Idol's Influence: The Power of American ... Read More
KFC Uses Consumer Videos for New Ad
Tuesday May 22, 2007
Kentucky Fried Chicken has released a commercial comprised of consumer-generated videos from YouTube and MySpace. DraftFCB put together the ad of 13 clips for the "Celebration" spot.
Press Release: KFC ... Read More
AT&T Wins Battle Against NASCAR
Friday May 18, 2007
AT&T will be allowed to put its logo on Jeff Burton's car, a move that NASCAR tried to block because of the circuit's deal with Nextel. The Nextel Cup ... Read More
How to Hire a Freelance Copywriter or Graphic Designer
Wednesday May 16, 2007
Your particular project doesn't warrant hiring a permanent, full-time copywriter or graphic designer. You just need some help temporarily. Choosing the right freelance copywriter or graphic designer for your project ... Read More
Shrek's Fiona Lands HP Gig
Tuesday May 15, 2007
Shrek the Third promotions are flooding the airwaves and the Web but one movie tie-in is really standing out. Shrek's wife Fiona, voiced by actress Cameron Diaz, is pitching ... Read More
2007 Clio Award Winners
Monday May 14, 2007
Miami Beach was the hot spot for the 2007 Clio Awards May 11 and 12. Nike was named the Advertiser of the Year while Saatchi Worldwide won Agency Network of ... Read More
Sounding Off on the Advertising Industry
Wednesday May 9, 2007
You're chiming right in on the hot topics in the ad industry. See some of the many opinions being shared and be sure to add your own comment by ... Read More
TrimSpa Launches First Post-Anna Nicole Ads
Tuesday May 8, 2007
Over 200 TrimSpa customers will promote the company's weight loss products. It's the company's first national ad campaign since the death of spokeswoman Anna Nicole Smith.
"Who will inspire you" ... Read More
'Cocaine' Drink Pulled Nationwide
Monday May 7, 2007
Redux Beverages has pulled its energy drink "Cocaine" off the shelves. Last month the FDA issued a warning to the company over concerns about how the drink was being marketed. ... Read More
A to Z Advertising Agencies
Wednesday May 2, 2007
Looking for an ad agency to work for or to hire? The A to Z Advertising Agencies database has complete listings from New York to China. Plus, find out who ... Read More
Movie Contest Promotes Spider-Man 3
Tuesday May 1, 2007
It's summer time and movie tie-ins are on the rise. The May 4 release of Spider-Man 3 has fans creating their own Spider-Man webisode to help promote the movie.
The ... Read More
