Ready for Radio?
Friday June 29, 2007
In your car. At home. At work. We all listen to the radio. Is your ad campaign ready to hit the airwaves?
Slim-Fast Signs Rachel Hunter
Thursday June 28, 2007
Model Rachel Hunter has signed a deal to make her the new face of Slim-Fast weight loss products. The new "Find Your Slim" campaign focuses on print ads and an ... Read More
Freelance Copywriter Career Profile
Tuesday June 26, 2007
Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.
Nicole Kidman Inks With Nintendo
Tuesday June 26, 2007
Actress Nicole Kidman is pitching Nintendo's Brain Training series. She'll promote More Brain Training from Dr. Kawashima: How Old is Your Brain? software across Europe.
In the ads, Kidman will be ... Read More
Step by Step Help on Creating a Freelance Contract
Wednesday June 20, 2007
Your contract is key to sealing the deal with the client and making sure you're both on the same page when it comes to the project. Create a solid contract ... Read More
L.L. Bean to Open Theme Park
Tuesday June 19, 2007
Retailer L.L. Bean will open an outdoor adventure center near its headquarters in Freeport, Maine, according to the Associated Press. The theme park will feature fly-fishing, kayaking, snowshoeing for its ... Read More
Kellogg To Make Food Healthier or Drop Ads
Monday June 18, 2007
Kellogg has agreed to make some of its foods healthier or stop advertising some of its products to children. Parents and advocacy groups threatened to sue because of some of ... Read More
The Value of a Newsletter
Friday June 15, 2007
Do you know the value of your newsletter? Newsletters allow you to keep in touch with your customers and sell your products at the same time.
Arby's and NBC Market to Your Lunch Break
Thursday June 14, 2007
Fast food chain Arby's and NBC have teamed up to offer shorts from Saturday Night Live, The Office, 30 Rock and more to workers on their lunch break. The Web ... Read More
Dale Earnhardt Jr. Move to Hendrick Motorsports a Boon to Marketing
Wednesday June 13, 2007
Since NASCAR's Dale Earnhardt Jr. announced the split between him and his late father's company, DEI, media outlets everywhere have speculated about where he would go next. The announcement that ... Read More
What To Do When You Don't Get Paid for a Freelance Job
Tuesday June 12, 2007
You spent all of your time working on that project. The client approved it. So why isn't that check in your mailbox yet? You have several options for dealing with ... Read More
Fans Marketing Campaign Saves Jericho
Friday June 8, 2007
Fans went nuts when CBS canceled Jericho, a show about a small town dealing with chaos after nuclear bombs hit several major cities. Buzz swept across the Internet immediately in ... Read More
Free E-Course: Starting Your Career in Advertising
Friday June 8, 2007
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More
Creating Instant Writing Samples
Wednesday June 6, 2007
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips ... Read More
ad:tech Miami Spotlights Hispanic and Latin America Marketing
Tuesday June 5, 2007
ad:tech is moving on to Miami after a successful conference in San Francisco at the end of April. The Miami conference will be geared toward Hispanic and Latin America marketing ... Read More
Reality Show Hits Ad Industry
Monday June 4, 2007
Oxygen Media is looking for advertising duos for a new reality show called AdFight. Those picked will compete with other teams to create a TV commercial for a national advertiser.
... Read More
Getting Started in Advertising
Friday June 1, 2007
Want to work in advertising? These tools can help get you started:
10 Tips to a Perfect Portfolio
Get Into Advertising
How to Get a Job at an Ad Agency
... Read More
