Companies Distance Themselves from Michael Vick
Monday July 30, 2007
Allegations over Michael Vick's involvement in a dogfighting ring have left companies scrambling to disassociate their names with his. Even companies that don't hold his endorsement deals simply want to ... Read More
McDonald's Rap on YouTube Catches Agency's Attention
Friday July 27, 2007
A YouTube video showing two guys rapping about McDonald's Chicken McNuggets made its way to the fast food chain's ad agency, Arnold Worldwide. Now the spoof is a commercial airing ... Read More
L'Oreal Commercial Banned Over Fake Eyelashes
Thursday July 26, 2007
The Advertising Standards Authority (ASA) says L'Oreal's "Telescopic" mascara commercial misleads customers and ruled the ad and press campaign be shelved. The commercial features actress Penelope Cruz saying, "Imagine, lashes ... Read More
Media Director Career Profile
Tuesday July 24, 2007
When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just ... Read More
Sounding Off on the Advertising Industry
Wednesday July 18, 2007
The buzz out of the advertising industry has you talking. See some of the many opinions being shared and be sure to add your own thoughts:
"This is ... Read More
Podcast Advertising Gets Its Own Organization
Tuesday July 17, 2007
Podcasting gets some recognition as a legitimate way to advertise your brand. The Association of Downloadable Media (ADM) is a new organization, formed to provide advertising standards and audience measurement ... Read More
Applebee's Switches Agencies, Gets Bought
Monday July 16, 2007
Applebee's is taking its business from DraftFCB to Interpublic Group's McCann Erickson after the restaurant chain put its $175 million account in review. In the meantime, IHOP Corp. has announced ... Read More
Sprint Dumps Complaining Customers
Wednesday July 11, 2007
More than 1,000 Sprint Nextel customers received a break up letter from the wireless provider. The company dumped the customers over repeated calls to customer service.
Read the Letter: Sprint Dumps ... Read More
Procter & Gamble Goes Baby Ga-Ga
Tuesday July 10, 2007
P&G has been busy with two of its baby diaper brands. The company has released a new ad campaign for its Luvs brand and has scored a first for its ... Read More
What's In A Name? Six Essential Elements to Naming Your Business
Tuesday July 10, 2007
Naming your business is not only your first step to opening your company, the name you choose can also help advertise what it is you do. Create a solid name ... Read More
YouTube Tests Waters With In-Video Ad Format
Friday July 6, 2007
YouTube.com's working on in-video advertising that puts a small banner at the bottom of the video you're playing. It appears a few seconds into the video and the user can ... Read More
Ad Exec Behind Smucker's Slogan Dies
Friday July 6, 2007
Lois Wyse has passed away after a long battle with stomach cancer. She was 80 years old.
Wyse co-founded Cleveland's Wyse Advertising in 1951 with her first husband. She later ... Read More
Get Into Advertising
Thursday July 5, 2007
So you want to be in advertising? Problem is, you don't even know where to start. Grab your pencils, you're about to take a crash course to find out how ... Read More
Chrysler Advertises Minivan Through Nickelodeon
Tuesday July 3, 2007
The 2008 Town and Country minivan will be front and center this summer as Nickelodeon's "Slime Across America" tour kicks off July 7. Chrysler has signed a multimillion-dollar deal to ... Read More