Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December.

Getting your start as a business-to-business or retail catalog copywriter takes some extra time and effort in your search for new opportunities. See what you can do to break into ... Read More

Toys R Us and Target have both advertised a sale on Aqua Dots, even though the bead toy was recalled November 7, 2007, after testing showed the beads contained ... Read More

There's a lot to talk about in the advertising industry. Just ask these folks who've been sharing their opinions on some of the hot topics in advertising. Be sure to ... Read More

Diamond Emerald Nuts has announced it won't be spending the reported $2.7 million price tag for a commercial in Super Bowl XLII. The company had been a Super Bowl advertiser ... Read More

The actor who played ad icon Mr. Whipple for Procter and Gamble's Charmin brand has passed away at the age of 91. Dick Wilson died of natural causes Sunday at ... Read More

Run the media off so they won't give you free coverage. Be sure to make these mistakes when holding your press event.

Never close the cover on your portfolio and call it done. Your portfolio should always be a work in progress, no matter how long you've worked in the industry. Change ... Read More

You're right for the job but you can't seem to land the interview to even get a shot at it. One copywriter struggles with that very issue. Find out what ... Read More

Want a free set of tires? Just wear a logo. For the rest of your life. On your body. Dunlop is giving away a free set of tires to people who ... Read More

Facebook is hoping to attract advertisers with Facebook Ads, an ad unit that automatically adapts to what Facebook users are writing about. If a user talks about the new Mazda ... Read More

If you want to smell like Paris Hilton, here's your chance. Can Can is the fifth new fragrance she's launching, backed by a $5 million ad campaign. See the Print Ad: ... Read More

It may be a first in the advertising world. A woman in Iowa has taken out an ad to advertise her breast milk is for sale. Martha Heller is hoping ... Read More

How much junk mail do you receive each day? Do you read it? Toss it? Now put yourself in the shoes of your direct mail recipients. Avoid direct mail mistakes ... Read More