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From Apryl Duncan, Former About.com Guide to Advertising

How to Create a Flyer

Friday December 28, 2007
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.

Five Easy Steps to Editing Your Own Work

Wednesday December 26, 2007
Banging out solid copy doesn't happen in one quick draft. Follow these five easy steps to edit your work into eye-catching, salable copy.

Using Your Podcast to Advertise Your Business

Monday December 24, 2007
Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key is to offer your listeners information they can use, not a ... Read More

Advertising Awards

Friday December 21, 2007
Creatives work in advertising for the thrill of creating the next big campaign. But there's also a nice little reward when your work is recognized as one of the greats. ... Read More

The Ultimate Edge: Getting Reporters to Open Your E-Mails

Wednesday December 19, 2007
The key to free publicity is actually reaching journalists to cover your story. Are your Emails getting read? Use these techniques to get reporters to open your Emails and give ... Read More

Teri Hatcher Sued Over Endorsement Deal

Monday December 17, 2007
Desperate Housewives star Teri Hatcher is being sued for $2.4 million over lip gloss. According to the lawsuit, Hatcher's 2005 contract to endorse Hydroderm states that she won't endorse competing ... Read More

Sounding Off on the Advertising Industry

Thursday December 13, 2007
See what everyone's saying about news in the advertising industry. Be sure to add your own comment by clicking on the news item's link and then the "Comments" link. ... Read More

Gift Ideas for the Advertising Junkie

Wednesday December 12, 2007
Can't figure out what to buy the advertising enthusiast in your life? From the advertising fan to the advertising professional, finish up your shopping with these ideas for the perfect ... Read More

Commercial Spotlight: Geico Featuring Celebrities

Monday December 10, 2007
Geico has a new round of celebrity translators in its commercials. The commercial spotlight is on Geico's use of real customers paired with celebrities.

Free E-Course: Starting Your Career in Advertising

Saturday December 8, 2007
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

10 Tips to Use Giveaways Effectively

Thursday December 6, 2007
Are you investing in good giveaway items to promote your business or are you wasting money by not gaining customers? Use these ten tips to get the most out of ... Read More

Facebook Ad System Stirs Controversy

Monday December 3, 2007
Facebook's online ad system, Beacon, is causing a lot of controversy among its members. Users say their privacy is being violated because their activity is being tracked and posted online. Facebook ... Read More
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