Dunkin' Donuts Pulls Rachael Ray Ad
Friday May 30, 2008
After bad press across the blogosphere and fearing a boycott, Dunkin' Donuts has pulled an online ad over Rachael Ray's scarf. Critics of the ad said the scarf looked like ... Read More
Five Ways to Jumpstart Your Copywriting Career Today
Tuesday May 27, 2008
Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, thee are ... Read More
Sales Letter Copy Secrets
Monday May 26, 2008
Write sales letters that sell products and services simply by using psychological triggers and even the blunt truth to gain customers.
10 Ways to Get a Job at an Ad Agency
Thursday May 22, 2008
Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.
Instant Writing Samples - 10 Tips to Creating SPEC ADS
Tuesday May 20, 2008
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips ... Read More
Promoting Your Business with Cartoon Maps
Monday May 19, 2008
Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a ... Read More
Writing Your Marketing Plan
Friday May 16, 2008
A marketing plan is your strategy that identifies your potential customers, your strategy in gaining new customers, what they want from you and helps you identify and tackle the ... Read More
Ad Agency Copywriters Vs. Freelance Copywriters
Tuesday May 13, 2008
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits ... Read More
Mercedes Benz Partners with Sex and the City
Monday May 12, 2008
Sex and the City: The Movie won't just feature Carrie, Miranda, Charlotte and Samantha. The Mercedes S-Class will also have a starring role.
On the Sex and the City Set: Spy ... Read More
PR Stunt Costs Papa John's Some Dough
Wednesday May 7, 2008
Papa John's is serving up 23 cent pizzas Thursday to Cleveland-area residents over "Crybaby" T-shirts aimed at the Cleveland Cavaliers' LeBron James. The shirt controversy began when the Washington Wizards ... Read More
Using Your Web Site to Advertise Your Business
Tuesday May 6, 2008
All business is moving toward e-business. Regardless of the products or services you sell, every company needs a Web site. Is your ad campaign ready for the Internet?
Ethical Issues in Online Advertising
Monday May 5, 2008
Avoid the gimmicks of many online ads and run your online ad campaign responsibly. These tips help you study what works and what doesn't so you can get the most ... Read More
Five Reasons to Post Your Commercial on YouTube
Thursday May 1, 2008
Your commercial looks great on TV but what happens when the airtime you bought has come and gone? Get more out of your ad budget, reach new customers and generate ... Read More