Thinking of setting up shop as a freelance copywriter? Before you do, find out the special skills necessary, a typical day and how to get started.

Samsung is looking to consumers to create its Super Bowl pregame ad. As the official HDTV of the NFL, the company will start a mobile studio tour at select stadiums ... Read More

Ready to start advertising your business through direct mail? These resources can help you deliver a solid campaign: Direct Mail's Deadly Sins Paying the Bills Your Direct Mail Campaign ... Read More

Anticipation and buzz around Democrat Barack Obama's vice president pick quickly became an advertising opportunity for Republican John McCain. Just hours after Obama announced his running mate will be Delaware ... Read More

Flash back to the 80s. "Great taste, less filling" is returning for Miller Lite's NFL ad campaign. The "More Taste League" ads from last year will re-air with Scrubs star John ... Read More

What press kits components do you include when creating a media kit? See examples of press kits components and how each one can be used to generate free media buzz ... Read More

If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if ... Read More

QVC is launching a new ad campaign centered around on-air hosts, celebrities and product representatives being candid. As the commercials were shot, cameras still rolled to capture flubbed lines, comic ... Read More

Straight from the "What were they thinking?" files, a promotion for the new Dark Knight Batman movie lead to a news station calling a bomb squad and the building being ... Read More

Celebrities in advertising are the big buzz this week: "McCain’s ad did a better job of promoting Obama. Paris is, well, just Paris. It is ironic that Hilton campaign money ... Read More

H&R Block has filed a lawsuit against American Express for trademark infringement. The controversy centers around a commercial featuring Ellen DeGeneres and Beyonce Knowles. Are the Ads Too Similar? Share ... Read More

Socialite Paris Hilton has released her own mock ad after John McCain used her image in an anti-Barack Obama commercial. McCain's ad uses about two seconds of Britney Spears video ... Read More

Preparing an advertising portfolio when all you have is SPEC ADS can be a challenge. But most of it is just nerves getting the best of you. This Q&A segment ... Read More

Verizon Wireless is in the doghouse with PETA over a commercial showing two pit bulls chained up in a junkyard. Verizon has now pulled the commercial after PETA members sent ... Read More

You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Can't afford an agency price tag? Run your own advertising campaign, whether you're a small business or a freelancer trying to promote yourself.