Can you honestly say you've never made a last minute purchasing decision? Point of purchase materials are your ticket to capitalizing on the impulse buyer. But you have to know ... Read More

As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? These are five ... Read More

General Motors Corp. will end its endorsement deal with Tiger Woods by the end of the year. The nine-year long relationship between the two is worth an estimated $7 million ... Read More

It's easy for your Web site to get lost in a sea of similar sites. How do you make yours stand out from the rest? Customer service and low prices ... Read More

The NFL is asking sports fans to choose their favorite story from a host of NFL players. The winning story will be featured in a Super Bowl commercial. BBDO Loses Pepsi: ... Read More

Podcasters are open to generating revenue but don't want to lose the quality of their podcast. Advertisers know podcasts are hot and it's not just the small business that wants ... Read More

Pepsi has parted ways with BBDO, New York, after spending 48 years with the agency. TBWA\Chiat\Day, Playa Del Ray, CA, will now handle lead communications for Pepsi and Diet Pepsi in ... Read More

When you think of working in the advertising industry, you may automatically think of working as a copywriter or a graphic designer. However, working in the media department may just ... Read More

If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites ... Read More

Cars.com is gassing up for a Super Bowl commercial in 2009. A week after reports surfaced that the collapse of the auto industry would be devastating to the U.S. ... Read More

Managing a public relations campaign takes a solid understanding of the fundamentals. See what it takes to manage your own PR campaign and develop a public relations strategy that gives ... Read More

The Onion, known for being a "fake news" organization, has tapped into the controversy surrounding Microsoft's $300 million ad campaign. The site jokes that the commercials are responsible for giving ... Read More

Cast your ballot and get some freebies. Some companies are offering voters free stuff if they come in on Election Day: Starbucks - Free 12-ounce cup of coffee if you ... Read More