Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties or giveaway items all designed to promote. But look a ... Read More

Getting your start as a business-to-business or retail catalog copywriter takes some extra time and effort in your search for new opportunities. See what you can do to break into ... Read More

Freelance copywriters work for themselves. Are you ready to make the transition? Freelance copywriter Kimberley Freeman shares her own expertise on getting started, a typical day and other insider information ... Read More

Is your buying process busting the sale or moving it forward? Think like your visitor to prevent poor usability from killing your copy and conversions.

Spread your advertising message while providing your potential customers key information on a regular basis. Keep local customers as well as those around the world coming back to your site. ... Read More

One of the most common and most difficult questions you'll have as a budding freelancer in the advertising industry is how you should set your freelance advertising rates. Now there's ... Read More

Not sure what an Account Executive does at an advertising agency? Trey Sullivan takes you inside his career at a major ad agency.

With all the shopping, wrapping, baking and just plain holiday madness, did you forget some of the most important people? Your clients. Use these last minute gift ideas for clients ... Read More

If you're on the fence about a career in advertising, you need to know what to expect before you take the plunge. Evaluate this career's traits to find out if ... Read More

Nielsen IAG has released two top 10 lists rating the most-liked new TV commercials and the most-recalled. The research tracked consumers between October 20 and November 16, 2008. Favorite Ads: What ... Read More

How well you're writing subheads for direct mail will help determine how successful your sales letter is to the campaign. Apply these techniques to your sales letter to write subheads ... Read More

You can be in your first year as a copywriter or your twentieth and you may find the words just aren't flowing as they should. Creating an arsenal of words ... Read More

Cyber Monday brought in about 35.9 million shoppers to selected sites Nielsen Online monitored for the 2008 survey. Nielsen says these numbers show a 10-percent increase from last year's ... Read More

What's missing from Subway's latest ads? Jared S. Fogle. The most recent ads have been focusing on the $5 footlong and Mr. Bill is pitching the new flatbread sandwiches. Now ... Read More