Copywriting Exercise: Writing a Print Ad
Thursday January 29, 2009
Strengthen your copywriting skills with this copywriting exercise. Write a full-page print ad for a company that needs a new tagline and is relaunching its product to a new target ... Read More
CareerBuilder Vs. Monster.com in Super Bowl XLIII
Tuesday January 27, 2009
More than 2.6 million people have lost their jobs since Super Bowl XLII but that's not stopping Monster.com and CareerBuilder.com from declaring it's game-on for Super Bowl XLIII. Both companies ... Read More
eTrade Baby Going Back to the Super Bowl
Monday January 26, 2009
eTrade's "Talking Baby" is going back to the Super Bowl. The company has bought a :30 spot but the baby will also have an online presence through social networks like ... Read More
Approaching Agencies for Freelance Work
Thursday January 22, 2009
Freelance copywriters and graphic designers don't get to meet with their potential clients in person very often. It can be a challenge to woo those agency prospects when they're on ... Read More
Copywriting Exercise: Writing a TV Commercial
Tuesday January 20, 2009
Exercise your creativity with this copywriting prompt. Can you write a TV commercial for a used car company trying to change the focus of its ad campaign?
BK Promotion Mysteriously Disappears from Facebook
Monday January 19, 2009
Just eight days after Burger King started the Whopper Sacrifice on Facebook, the promotion has been dropped faster than the 10 friends you had to cut loose to get a ... Read More
NBC Still Has Super Bowl Ad Time Left
Friday January 16, 2009
With about 2 weeks left to go before Super Bowl XLIII, NBC is reporting roughly 90-percent of its ad time has been sold. By comparison, FOX reported 90-percent of its ... Read More
Free E-Course: Starting Your Career in Advertising
Thursday January 15, 2009
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More
Madonna's Controversial Ad Shots for Louis Vuitton
Tuesday January 13, 2009
When Madonna signed on to promote Louis Vuitton's Spring/Summer 2009 line, you just knew it wouldn't come without controversy. Pictures from the photo shoot have surfaced and they're causing a ... Read More
BK Rewards Facebook Users for Ending Friendships
Friday January 9, 2009
Burger King is giving away a coupon for a free Whopper if you cut 10 of your Facebook friends loose. The Whopper Sacrifice is a new Facebook application that lets ... Read More
Teleflora Freshens Up for Super Bowl
Thursday January 8, 2009
Teleflora is running its first Super Bowl commercial to remind men Valentine's Day is just around the corner. The commercial will air during the second quarter of Super Bowl XLIII. ... Read More
How to Write a Sales Letter
Tuesday January 6, 2009
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to ... Read More
Pitching Your Own Ad Campaign Idea
Friday January 2, 2009
You have a great idea. You've never seen it done before. Now what do you do with it?
Learn more about pitching your own ad campaign idea.
