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From Apryl Duncan, for About.com

Copywriting Exercise: Writing a Print Ad

Thursday January 29, 2009
Strengthen your copywriting skills with this copywriting exercise. Write a full-page print ad for a company that needs a new tagline and is relaunching its product to a new target ... Read More

CareerBuilder Vs. Monster.com in Super Bowl XLIII

Tuesday January 27, 2009
More than 2.6 million people have lost their jobs since Super Bowl XLII but that's not stopping Monster.com and CareerBuilder.com from declaring it's game-on for Super Bowl XLIII. Both companies ... Read More

eTrade Baby Going Back to the Super Bowl

Monday January 26, 2009
eTrade's "Talking Baby" is going back to the Super Bowl. The company has bought a :30 spot but the baby will also have an online presence through social networks like ... Read More

Approaching Agencies for Freelance Work

Thursday January 22, 2009
Freelance copywriters and graphic designers don't get to meet with their potential clients in person very often. It can be a challenge to woo those agency prospects when they're on ... Read More

Copywriting Exercise: Writing a TV Commercial

Tuesday January 20, 2009
Exercise your creativity with this copywriting prompt. Can you write a TV commercial for a used car company trying to change the focus of its ad campaign?

BK Promotion Mysteriously Disappears from Facebook

Monday January 19, 2009
Just eight days after Burger King started the Whopper Sacrifice on Facebook, the promotion has been dropped faster than the 10 friends you had to cut loose to get a ... Read More

NBC Still Has Super Bowl Ad Time Left

Friday January 16, 2009
With about 2 weeks left to go before Super Bowl XLIII, NBC is reporting roughly 90-percent of its ad time has been sold. By comparison, FOX reported 90-percent of its ... Read More

Free E-Course: Starting Your Career in Advertising

Thursday January 15, 2009
You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Madonna's Controversial Ad Shots for Louis Vuitton

Tuesday January 13, 2009
When Madonna signed on to promote Louis Vuitton's Spring/Summer 2009 line, you just knew it wouldn't come without controversy. Pictures from the photo shoot have surfaced and they're causing a ... Read More

BK Rewards Facebook Users for Ending Friendships

Friday January 9, 2009
Burger King is giving away a coupon for a free Whopper if you cut 10 of your Facebook friends loose. The Whopper Sacrifice is a new Facebook application that lets ... Read More

Teleflora Freshens Up for Super Bowl

Thursday January 8, 2009
Teleflora is running its first Super Bowl commercial to remind men Valentine's Day is just around the corner. The commercial will air during the second quarter of Super Bowl XLIII. ... Read More

How to Write a Sales Letter

Tuesday January 6, 2009
When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to ... Read More

Pitching Your Own Ad Campaign Idea

Friday January 2, 2009
You have a great idea. You've never seen it done before. Now what do you do with it? Learn more about pitching your own ad campaign idea.
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