Peter Pan Tries to Rebuild Brand
Thursday February 26, 2009
It was just about this same time two years ago that Peter Pan Peanut Butter was in the news after a salmonella outbreak was linked to hundreds of illnesses. ... Read More
Enfamil Lipil's Comparative Ads Turned Over to the FTC
Wednesday February 25, 2009
Comparative advertising that claims Enfamil Lipil formula is better than Similac Advance for a child's mental and visual development has lead to a formal complaint filed with the Federal Trade ... Read More
Advertising Agency Copywriter Career Profile
Monday February 23, 2009
Are you ready to take on a copywriting career in an ad agency? Learn more about life as an ad agency copywriter to decide if this career track is right ... Read More
10 Ways to Create an Online Newsroom Today
Thursday February 19, 2009
The size of your company doesn't matter. You need an online newsroom. Create your online newsroom today in 10 easy steps.
In the Face(Book) of Bad Press, Site Reverts to Old TOS
Wednesday February 18, 2009
The outrage over Facebook's new Terms of Service has resulted in the social networking site reverting back to its old TOS. The terms were actually changed February 4 but it ... Read More
How to Write a Radio Commercial
Tuesday February 17, 2009
Can you help a struggling restaurant regain its customers during the week? In this copywriting exercise, you're writing a radio commercial for drive time.
Facebook's Terms of Service Revision Gets Bad Buzz
Monday February 16, 2009
Just because you're gone doesn't mean your content is too. Facebook has revised its Terms of Service to now say that all of your content belongs to the social site, ... Read More
Wrigley Suspends Chris Brown Commercial
Tuesday February 10, 2009
A commercial featuring R&B singer Chris Brown has been suspended over his alleged attack on a woman reported to be singer Rihanna. Wrigley has pulled the ad, citing the company ... Read More
Michael Phelps Faces Trouble with His Endorsement Deals
Tuesday February 10, 2009
Olympic champion Michael Phelps lost his deal with Kellogg over the marijuana photo published in a British tabloid. Now his deal with Subway has been affected. Subway execs say they're ... Read More
Copywriting Exercise: Writing a Brochure
Monday February 9, 2009
Create a tri-fold brochure for a small town with specific needs. Not sure how to write a brochure? Don't worry. This copywriting exercise guides you through the process to strengthen ... Read More
This Week's Hot Advertising Topics
Thursday February 5, 2009
From work-related advertising issues to commercial buzz, including the Super Bowl, here are this week's hot advertising topics:
"TeleFlora fumbled with this one by insulting half their audience. A little ... Read More
Follow Ad Agency Layoffs
Tuesday February 3, 2009
AgencySpy's Twitter feed detailing ad agency layoffs has had a steady flow of activity lately. The one-month old account already has over 1,000 people following agency layoffs around the world. ... Read More
Super Bowl Commercial XLIII Scorecard
Monday February 2, 2009
Viewers have weighed in on their choices. Find out if there was a clear-cut winner and what advertising industry pros have to say about the game in this Super Bowl ... Read More