Strengthen your copy with in-depth copywriting exercises. Create website copy for a video production company in this copywriting exercise.

Think outside of the advertising and promotion box to find an often-overlooked way to get exposure for your business. Turn your business into a cartoon and make low-cost promotion a ... Read More

Free, online TV shows that are ad-supported will be viewed 10 times more than paid online content by 2011. This according to London-based media research company Screen Digest. The research predicts ... Read More

I always receive Emails from people wanting to know how to get a job at an advertising agency. However, lately, I've been seeing a shift in Emails from people who ... Read More

It's time to make the doughnuts again. Dunkin' Donuts is going back to the product that made the company famous, in part because of the recession. A new $10 million ... Read More

Excedrin has been asked to change or discontinue its advertising campaign that claims consumers will get headache relief within 15 minutes of taking the over-the-counter drug. The National Advertising Division ... Read More

Would you rather cut your ad budget to save money now or potentially grow your business more than 200-percent over the next five years? Research shows companies that maintain their ... Read More

Before you even open your doors for business, you need to develop your start-up's ad strategy. The future of your business depends on it.

You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

Get your copywriting career on track today. Whether you're looking to become an advertising agency copywriter or you want to be your own boss as a freelance copywriter, thee are ... Read More

Creating a podcast is a simple, low-cost way to reach potential customers without spending money on advertising. The key to using your podcast to advertise your business is to offer ... Read More

Companies are slashing ad budgets. Advertising agencies are cutting staff. But there's still work to be done. Now's the time to be a freelance copywriter, regardless of your ad industry ... Read More

Just a few days ago, the Skittles home page took on its Wiki appearance to give consumers more control. Agency.com has now transformed Skittles.com into a Twitter feed displaying ... Read More

Whether you're just starting a business or you're on a budget diet, find out the many ways you can bypass high cost advertising to get customers.