Dell's launch of Della, a website marketing Dell's netbooks to women, isn't giving female consumers a reason to whip out their credit cards. From MSNBC's Let's market PCs like ... Read More

Journalists are constantly scouring the Internet for buzz worthy news. Does your media newsroom give them the info they need? A company without a content-rich media newsroom is missing out on ... Read More

You want to work in advertising but you have no idea where to begin. Whether you're studying advertising, wanting to become a freelancer or you're looking for ad agency work, ... Read More

There are plenty of ways to find a job in advertising. You can work at a full-service advertising agency, in-house agency or freelance to get your foot in the door. The ... Read More

Electronic Arts is banking on the success of The Sims franchise to carry over into its third installment of the game. The company is launching the largest retail campaign in ... Read More

Just hours before actor-director Woody Allen was set to testify in his lawsuit against American Apparel, the two sides agreed to a settlement. American Apparel's insurance company will pay half ... Read More

Can you help a struggling restaurant regain its customers during the week? In this copywriting exercise, you're writing a radio commercial for drive time.

Erectile-dysfunction and male performance-enhancement drug ads could get banned from airwaves between 6 a.m. and 10 p.m. U.S. Rep. Jim Moran has introduced the "Families for ED Advertising Decency Act" ... Read More

Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.

When the economy is bad, advertising is usually the first cut from the budget. Don't make that mistake. Research shows companies that advertise during a recession reap the rewards long ... Read More

A headline must grab your potential customers and pull them into the ad. If it doesn't, consumers won't take the time to read the rest of your copy. Write headlines that ... Read More

Do you know the value of your newsletter? Newsletters allow you to keep in touch with your customers and sell your products at the same time.