Secrets of a Successful Online Press Room
Tuesday June 9, 2009
Companies often neglect one of the easiest vehicles for free publicity: an online newsroom. Building a buzzworthy newsroom on your company website is a key part of managing your own ... Read More
GM Launches Reassurance Campaign
Thursday June 4, 2009
General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this ... Read More
How to Create a Flyer
Wednesday June 3, 2009
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
If a flyer won't work for you, there are other ... Read More
Study Finds Print and Online Advertising Are Most Effective
Monday June 1, 2009
The Future of Advertising Project, from the Wharton School and the Advertising Research Foundation (ARF), finds that print and online advertising are the most effective mediums. The study also found ... Read More