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Apryl's Advertising Blog

By Apryl Duncan, About.com Guide to Advertising since 2000

Bermuda and New York Arnold Split

Friday November 11, 2005
The Bermuda Department of Tourism and New York Arnold won't be doing business with each other anymore. Arnold reps say they won't try to retain the $10 million business with Bermuda and says part of the reason is because of Hershey's new $90 million business has brought on an additional workload.

Bermuda called for the mandatory review in October. The review began right before Hershey's announcement that it was dividing its account between two agencies.

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