"Intel Inside" is a goner with "Leap Ahead" being its replacement. The old Intel logo has also been canned. The old logo had been with the company 37 years.

Intel execs say they're attempting to make a major brand shift to focus more on platforms instead of individual chips. Intel wants to make the leap, no tag line pun intended, to Intel-based computers for home, business and school networks but also to expand into consumer electronics like cellphones.