Nikon Focuses on Kate Moss

After losing endorsement deals in fall 2005 over her cocaine use, supermodel Kate Moss is back in front of the camera. Her new deal is promoting the Nikon Coolpix S6 digital camera in print, TV and movie theatre ads.

• Celebrity Endorsements: Kate Moss Dropped from Ads
• When Endorsements Go Bad: Celebrity Endorsement Deals Gone Astray
• Nikon Launches Site: Web Site Features Kate Moss

More on the Nikon Ad Campaign: Burberry, Chanel and H&M dropped their deals with Moss after a British tabloid published a photo of her snorting cocaine. The new Nikon deal is targeted to younger consumers and the company says the Web site developed for this ad campaign will allow viewers to take pictures of Moss and bid on items she's used or owned. Nikon will also promote the camera and Kate Moss in its campaign through photo sharing service Flickr.