The new Jetta commercials taking consumers along for the ride and into the path of a car crash are getting results, according to VW. The automaker reports the crash safety ad campaign that began on April 10 has 37-percent more consumers requesting a brochure through the call center and 56-percent more through the Web site, compared to the first two weeks of March. VW also says price quotes for the Jetta through the Internet are up 58-percent.

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VW says reaction to the ads is working well for the company but admits others are turned off by the dramatic images used in the commercials. The current commercials are scheduled to be replaced in May.

Update: Volkswagen brought back the commercials for another round of airing in August 2006.