CBS will imprint 35 million eggs with the CBS eye and catch phrases in September and October to promote its fall lineup. Some of the slogans include, "Scramble to Win on CBS" (for The Amazing Race), "Shelling Out Laughs" (for CBS Monday shows), "Find Your Chick on CBS" (How I Met Your Mother) and "Crack the Case on CBS" (CSI).

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CBS will be the first to use the imprint technology developed by EggFusion. The egg printing company tracks the eggs so precisely that it has hopes to offer local advertising on eggs down to the zip code location. For CBS, the eggs will begin appearing in certain grocery stores across the country this fall.