KFC Uses Consumer Videos for New Ad

Kentucky Fried Chicken has released a commercial comprised of consumer-generated videos from YouTube and MySpace. DraftFCB put together the ad of 13 clips for the "Celebration" spot.

• Press Release: KFC "Celebrates" With a TV Ad First
• See the Ad: KFC Turns Internet Videos Into Stars

The 15-second commercial is a continuation of "The Bucket's Back" campaign. According to the company's press release, the ad, "builds on the nationwide excitement generated by the company's April 2007 conversion to zero grams trans fat cooking oil."