ad:tech Miami Spotlights Hispanic and Latin America Marketing
Tuesday June 5, 2007
ad:tech is moving on to Miami after a successful conference in San Francisco at the end of April. The Miami conference will be geared toward Hispanic and Latin America marketing with ad agencies from Argentina, Brazil, Chile, Colombia, Mexico, the U.S. and more scheduled to be in attendance.
- ad:tech Miaimi: More on the Conference
Comments
The continuous success of Hispanic marketing conferences is a clear signal that doing business in the Americas is extremely profitable. Outsourcing & offshoring to countries like China & India is quickly becoming an unprofitable business model. Why do business halfway around the world when you could be almost anywhere in the Americas in less than 4 hours? Companies such as Montoya Consulting (montoyaconsulting.com) focuses on “Nearshoring” which will be the next big form of outsourcing. The interesting part of this nearshoring is that you will see not only American companies outsourcing & offshoring to Latin American, but you will also see Latin American companies offshoring and outsourcing to American corporations in order to take advantage of their expertize. This will be a win-win for all companies taking part of this global economy.