What's missing from Subway's latest ads? Jared S. Fogle.

The most recent ads have been focusing on the $5 footlong and Mr. Bill is pitching the new flatbread sandwiches. Now Michael Phelps has signed a four year endorsement deal to promote the chain.

Jared is the man who became famous for losing 245 pounds eating Subway sandwiches. He still has his own page on Subway's site but it's been about 10 years since Jared ended his Subway diet with success.

Fogle did appear in commercials earlier this year to tout his success at keeping the weight off. However, Subway has seen a lot of success with its $5 footlong campaign and those commercials have flooded the airwaves. Subway just introduced flatbread sandwiches last month and used Mr. Bill in commercials to launch the campaign.

Last year, Subway spent about $405 million in U.S. media, which doesn't include online spending. For the first three quarters of 2008, the company spent $337 million.

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General Motors Corp. will end its endorsement deal with Tiger Woods by the end of the year. The nine-year long relationship between the two is worth an estimated $7 million a year for Woods.

• GM Plays Hardball:
  Yanks Advertising from L.A. Times
• GM Teams With McDonald's:
  Hummers in Happy Meals
• Employee Discount Dead:
  GM Ends Deal to Consumers

Both sides are calling the news a mutual agreement. Woods wants to make more time for his family as he awaits the birth of his second child. GM says the company needs to reduce costs but that the decision doesn't have anything to do with the company's campaign in Washington for a $25 billion rescue plan.

This isn't the first advertising-related cut GM has made. The company doesn't plan on running Super Bowl ads during the February 2009 game. Previously, GM spent $77 million in Super Bowl advertising over the last 15 years. GM also planned to spend $1.5 billion in online ads for 2008 but that plan was scrapped as the company is one of Detroit's Big Three that is pleading for a federal bailout.