Articles Index

Secrets of a Successful Online Press Room

Your online press room can be a leading source of news for journalists. These five tips share the secrets of a successful online press room.

Build a Content-Rich Media Newsroom

A company without a media newsroom is missing out on the power of free publicity. Find out what journalists are looking for in your media newsroom so they turn to you first.

White Hat Vs. Black Hat SEO

Optimize your site using white hat SEO strategies and avoiding black hat SEO techniques. These tips show you how by pitting white hat vs. black hat SEO methods.

Five Reasons to Create an Online Copywriting Portfolio

Creating an online copywriting portfolio can be the key to getting a job at an advertising agency or landing your next client as a freelance copywriter. These five reasons help you decide if you need to publish your copywriting portfolio online.

Creating a Freelance Copywriting Website

Freelance copywriters know how to produce great copy but creating a freelance copywriting website for yourself can be a challenge. Transform those site lurkers into paying customers with an effective website that shows off your copywriting skills.

Advertising in a Bad Economy

Would you rather cut your ad budget to save money now or potentially grow your business more than 200-percent over the next five years? Research shows companies that maintain their advertising during a bad economy reap the rewards long after the recession is over. Find out why this is the time you need to advertise now more than ever.

Five Steps For Taking Your Product To Market

Half the battle of making your product a success is being prepared when you take the product to market. These five steps show you how to get on the right track from the start.

Advertising Through Customer Invoices

Are you using your invoices to advertise your business to customers? If not, you're missing out on a key opportunity to reach targeted prospects.

Seven Ways to Start Your Freelance Copywriting Career Off Right

You've made the decision to become a freelance copywriter but you're not sure what to do next. These seven tips show you how to start your freelance copywriting career off right.

Freelance Copywriting in a Bad Economy

Companies are slashing ad budgets. Advertising agencies are cutting staff. But there's still work to be done. Now's the time to be a freelance copywriter, regardless of your ad industry experience.

10 Ways to Create an Online Newsroom Today

If you haven't created an online newsroom for your company, you're missing out on free publicity. It doesn't matter what size your company is, you need an online newsroom. Create your online newsroom today in 10 easy steps.

Super Bowl XLIII Commercial Scorecard

Viewers have weighed in on their choices. Find out if there was a clear-cut winner and what advertising industry pros have to say about the game.

Five Reasons for Creating Press Kits

Get free media coverage by creating a press kit for your company, your band or even yourself. See sample press kits examples and learn how to create a press kit that will generate free buzz.

Buying a Television Commercial Package

Ready to get a commercial produced for your company? Who will shoot the video? Write the copy? How will you get it on the air? How much will it cost? Should you go with a production company, ad agency or a tv station's production house? Don't get lost in the flurry of questions. Find out what you need to know before you buy a television commercial package.

Writing Subheads for Direct Mail

How well you're writing subheads for direct mail will help determine how successful your sales letter is to the campaign. Apply these techniques to your sales letter to write subheads that make your customers act now.

How to Write a Sales Letter

When you know how to write a sales letter, you can hone in on your target audience and turn those prospects into paying customers. These tips show you how to write a sales letter that will get results.

Creating a Call to Action

You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of the kids. So why aren't you getting any sales?

How Poor Usability Can Kill Your Copy and Conversions

Is your buying process busting the sale or moving it forward? Think like your visitor to keep your website usable and make the copy effective.

Five Materials Every Copywriter Should Know How to Write

As a new copywriter, you have to know how to write a wide variety of materials. How do you know which ad mediums to learn about first? Every copywriter should know how to write in these five advertising mediums.

How to Write Subheads

If you know how to write subheads for any advertising medium, you'll be able to create compelling copy that grabs your reader's attention. Writing subheads for print ads and websites requires different approaches. Find out how to write subheads that work no matter what you're writing.

Writing Headlines

Are you writing headlines that draw consumers in or are they turning the page? You have many options for writing headlines that will make your advertising campaign effective.

How to Write Print Ads

Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and services.

10 Ways to Get a Job at an Ad Agency

Don't just dream of working with the big boys at an ad agency. Do something about it. These ten tips can help you get your foot in the door.

Creating Press Kits

What press kits components do you include when creating a media kit? See press kit examples and how every one of your press kits can be used to generate free media buzz for you or your company.

Best, Inexpensive Ways to Advertise Your Business

As a business owner looking for the best, inexpensive ways to advertise your business, you may feel overwhelmed on the advertising choices you have to make, especially when you're looking at a tight budget. There are plenty of low cost options for you to consider so you can get the most out of your advertising dollars.