Inside the Industry
Articles Index
Profile: Barry Lowenthal, Media Director
Barry Lowenthal is the Media Director for a top New York advertising agency. He talks about a typical day in the office and what you can do to break into the business.
Oops! You Forgot the Holidays: Ideas for Your Clients
With all the shopping, wrapping, baking and just plain holiday madness, did you forget one of the most important people? Your clients. Use these tips for what you can do to spread the holiday cheer at the last minute and keep your customer relations flowing smoothly all year long.
Companies Ditch Celebrity Endorsements
Many celebrities bank on endorsement deals to up their income. Now, many companies are shying away from celebrity endorsements altogether.
Profile: Paul Flowers, Agency President
Flowers & Partners takes an underdog advertising approach with its clients. Clients like Dickies, Guess? Footwear and GTE PCS go head-to-head with the big name competitors. Agency president Paul Flowers reveals his approach to underdog advertisers, how he started his business and what job-seekers can do to get their foot in the door at an agency.
Industry Profile: Jeffrey Levine, President/Creative Director
President/Creative Director Jeffrey Levine started his own ad agency and is still actively involved in its day-to-day functions. Now he shares his secrets of starting his own agency and what he looks for in potential employees.
The Four Seasons of Publicity
Don't wait until the last minute. Publicity can work for you year-round. Guest author Bill Stoller shows you how to get effective publicity from January to December.
Getting the Most Out of Your Internship
Internships in advertising and PR can be an invaluable experience to your career. Follow these steps to get the most out of your internship.
High Profile Lawsuits - The Ultimate Publicity
Companies involved in lawsuits can find themselves getting more exposure than they normally would. Take a look at some high-profile lawsuits that have created national publicity for plaintiffs and defendants.
Ask Apryl: Promoting Your Book
Authors want to write, they don't want to promote. But to generate sales, you have to get out there and aggressively promote your work. The latest installment of the Ask Apryl feature shows you how.
A-Rod's Endorsement Potential Boosted with NY Move
Now that Alex Rodriguez is setting up shop in New York, his endorsement deals could double his off the field income. That's good news to the MLB who's trailing other sports in celebrity endorsements.
Paying the Bills
Are you tapping your advertising resources. Many people overlook the easiest advertising method. Invoices!
Ford Sinks More Than $100 Million into New Ad Campaign
The launch of the next Ford F-150 has Ford Motor Company spending more than $100 million in a new campaign, Ford Motor Division's largest advertising tab in the automaker's history.
EarthLink Sues Spammers
EarthLink Inc. has filed a federal lawsuit against 100 people for sending unsolicited Email. Most of the accused are located in Alabama and Canada.
Product Placement Hits the Airwaves
New TV shows are taking advantage of product placement to help pay for the show. Find out who's cashing in on the extra exposure.
War Causes U.S. Companies to Battle Boycotts
As the nation looks for the war to end, U.S. companies find themselves fighting a new battle. Boycotts in various countries are cropping up, causing advertisers to rethink their ad strategy.