A-Rod's Endorsement Potential Boosted with NY Move

When Alex Rodriguez made the trek from Texas to New York, he upped his endorsement deal opportunities. That's good news to the MLB who's trailing other sports in celebrity endorsements.

While A-Rod is the highest paid player in Major League Baseball, he only has one endorsement deal. That may change now that he's making the New York Yankees his home.

A-Rod's sole deal is with Nike. Experts say his exposure in Texas with a struggling team hindered the endorsement deals from coming in.

Now sports marketers predict he could double his off the field income with new deals. A-Rod's lineup since the switch could include:

Nike
His current deal with Nike stretches into the 10-year mark. Nike shares two high profile baseball teammatates: A-Rod and Derek Jeter.

Nike execs won't say what they have planned for A-Rod. But in 2001, a national Nike ad campaign welcomed Jason Giambi to the Yankees.

New York Yankees
A-Rod's the highest paid player in the MLB and he's now a part of a high profile team. The Yankees put his voice on the office's recorded greeting almost immediately after the trade was announced. Expect to see more of A-Rod's advertising side as the baseball season kicks off.

Modell's
You can already find replica A-Rod Yankees jerseys for about $70 at Modell's. Lesser priced A-Rod Yankees T-shirts also hit the shelves right after the deal became official and reportedly flew off the shelves just as fast.

MLB
A-Rod's one of many featured in the "I Live for This" ad campaign. He's also seen in the "Countdown to Opening Day" ads that began airing on Super Bowl Sunday.

A prime scenario would be a team up of A-Rod and Jeter. With the teammates sharing deals with Nike, you could see a double play featuring both Yankees.

And speaking of the Yankees, the team will want to take advantage of the new talent in ads for the baseball season. His first duties as a Yankee will begin at home but you're also likely to see endorsements for FOX and ESPN.

Experts warn that A-Rod's endorsements and national ad attention won't be an automatic done deal. But with multimillion dollar standout endorsers in the NBA, NFL, PGA and in tennis topping the current baseball deals, the MLB is as excited about A-Rod's new gig as Yankees fans.