Take the Initiative
Show your enthusiasm for the industry by asking questions and letting the proper people know what part of the business interests you most.

Being actively involved in your internship shows you can be a leader. During your internship you can do everything from writing press releases to help create an ad campaign.

Question Everyone
What's a typical day like for a Public Relations Director? What does an Account Executive do? Are the copywriters happy in their jobs?

These are questions you need to ask. You're talking about your career here and this is your time to find out exactly what it's like to be working in a PR firm or advertising agency.

Don't Miss Time
Everyone gets sick and that's perfectly understandable. Missing once or twice during your internship is okay if you have to. But don't dismiss your internship as something you don't have to take as serious as a job just because you're not getting paid.

Most interns are getting college credit and you don't want a report to follow you back to your internship director. Plus, you could secure a job for yourself or burn your bridges. Remember, professionals in the business you come in contact with during your internship can help you get a job at their company or somewhere else.

Be a Leader
Get your hands messy and get to work. Don't settle for making copies when you could be writing a brochure, designing a print ad or organizing a media event.

Ask your supervisor for more responsibility. Always ask what you can do to help and ask others what you can do to help them as well.