Of the many ad campaigns you've worked on, which one are you most proud of and why?
Over the past 17 years we have worked on so many that have made me proud. I am really most proud when a campaign is complete and the client is having success and we get referral from them. That makes me very proud.
How has the Internet changed the way you do business?
The Internet has become basic life tool for the agency. With collaborative software, online proofing, email, intranets, web site and a wide array of media planning and buying services available online, agencies are finding it easier than ever to compete with the big agencies on a national playing field.
What qualities do you look for in a potential employee for your agency?
I look for individuals who have Life Experience, Common sense and at least Three to Five Years of Work Experience. I also look for someone who has Flexibility and adaptability as things always change in the advertising business.
What's your advice to those just starting out in the business?
Network and meet a lot of people. Get involved and get noticed through trade organizations and Chamber of Commerce. Try to get as much personal PR on yourself as you can. And don't give up!