Copywriting
Pictures tell. Words sell. From professional copywriters to business owners, you'll find the solution to your copywriting needs is all right here.
Ad Agency Copywriters Vs. Freelance Copywriters
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Should you go for the the ad agency experience or become your own boss as a freelancer? Evaluate both sides of this career path to decide which route best fits your personality and goals.
Copywriting Clinic - Car Dealership TV Commercial
A 30-second commercial for a car dealership rolls in for a tune-up. Find out which copy can be fixed and which needs to be eliminated to get this ad back on the road.
A 30-second commercial for a car dealership rolls in for a tune-up. Find out which copy can be fixed and which needs to be eliminated to get this ad back on the road.
Creating a Copywriting Notebook
You can be in your first year as a copywriter or your twentieth and you may find the words just aren't flowing as they should. Creating an arsenal of words to refer to can be a project-saving cheat sheet you can use when you're in a bind.
You can be in your first year as a copywriter or your twentieth and you may find the words just aren't flowing as they should. Creating an arsenal of words to refer to can be a project-saving cheat sheet you can use when you're in a bind.
Five Easy Steps to Editing Your Own Work
Banging out solid copy doesn't happen in one quick draft. Follow these five easy steps to edit your work into eye-catching, salable copy.
Banging out solid copy doesn't happen in one quick draft. Follow these five easy steps to edit your work into eye-catching, salable copy.
Subtle Emotion - The Key To Copy That Works
There's a lot more to writing copy than just sitting down and typing out some words. Working emotion into your copy helps you write persuasive ads that will sell, sell, sell.
There's a lot more to writing copy than just sitting down and typing out some words. Working emotion into your copy helps you write persuasive ads that will sell, sell, sell.
Instant Writing Samples - 10 Tips to Creating SPEC ADS
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Need writing samples for your advertising portfolio? SPEC ADS are a great way to show a potential client or employer your copywriting talent. Land the job by using these tips to go from zero writing samples to a portfolio full of them.
Making Your Advertising Personal
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
Your Call to Action
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing. From your About Guide to Advertising, Apryl Duncan.
Why isn't the phone ringing? Maybe it's your call to action. Use these techniques to boost sales and get those phones ringing. From your About Guide to Advertising, Apryl Duncan.
Review: The Copywriter's Handbook
Want to start a career as a copywriter but aren't quite sure how to begin? "The Copywriter's Handbook" could be the right tool for you.
Want to start a career as a copywriter but aren't quite sure how to begin? "The Copywriter's Handbook" could be the right tool for you.
Review: Words That Sell
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Have advertising materials to write? Get a jumpstart with this tool to effective writing.
Top Five Books for Copywriters
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting takes talent. Enhance your skills with these top Guide Picks.
Copywriting and Your Five Senses
Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.
Give consumers a 3D view of what you're selling by appealing to their senses. Copywriting with the five senses in mind will pump up your copy for any product.
Ten Ways to Write an Ad That Adds to Your Bottom Line
Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.
Write ads that seal the deal and complete the sale with the customer. These ten tips show you how to create ads that will make your ad campaign a success.
Your Tagline: The Most Important Ad You'll Ever Create
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
A really great tagline conveys a company's benefit with personality and attitude and the most memorable taglines connect on an emotional level.
Copywriting Courses
These affordable online courses are specifically designed to advance your career in advertising. All courses were developed by About Advertising Guide and industry professional Apryl Duncan.
These affordable online courses are specifically designed to advance your career in advertising. All courses were developed by About Advertising Guide and industry professional Apryl Duncan.
The Institute of Copywriting
Like to take a copywriting course? Or maybe you're looking to hire a copywriter. This is the place to get started.
Like to take a copywriting course? Or maybe you're looking to hire a copywriter. This is the place to get started.
Power Copywriting
Jumpstart your copywriting project with 21 copywriting rules. These tips help you identify key factors you need to nail down before you even begin to write.
Jumpstart your copywriting project with 21 copywriting rules. These tips help you identify key factors you need to nail down before you even begin to write.
Writing Brand Names
This article examines the rules of capital letters in branding. From Nike to Guess, find out how these brands and more should be used in your writing.
This article examines the rules of capital letters in branding. From Nike to Guess, find out how these brands and more should be used in your writing.