• General Motors
  GMC will air a :60 and two :30 spots before the game. Saturn has one :30 pre-game ad.
  
  Cadillac will dominate the post-game show as the sponsor. The Cadillac Post Game Show will feature three :30 commercials and the MVP being presented the Cadillac of his choice.

• National Football League
  The NFL couldn't be left out of its own game. Three :30 spots on the United Way, the NFL and the importance of volunteering are scheduled to air.

• Pepsi-Cola Co.
  Pepsi and Sierra Mist will share three minutes worth of advertising time, including two minutes in the second quarter alone. You can expect at least one of those ads to promote Apple and Pepsi-Cola's giveaway of over 100 million free song downloads.

Of course, there are other advertising players in Super Bowl XXXVIII. We'll take a look at even more advertisers, newcomers to the game and their big plans in next week's advertising pre-game.