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Super Bowl XXXVIII Commercials: Touchdowns and Fumbles

From Apryl Duncan, for About.com

Advertisers paid a record breaking $2.25 million for a :30 commercial in Super Bowl XXXVIII. Did they get their money's worth?

About.com Advertising Guide Apryl Duncan talked exclusively with industry professionals from top advertising agencies. They weighed in on the commercials that scored a touchdown and those that just plain fumbled.


First in the Zone:

  • Amp Communications President Thomas Kelleher
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