Thomas Kelleher, President
Amp Communications
Chicago, IL and San Francisco, CA
Touchdown:
The Clydesdale ads have traditionally been all about making people feel warm and fuzzy about the brand, themselves and America. This commercial definitely has those qualities, but also blended in some good humor and managed to work in a "you can do anything if you try" message that's always inspiring, during the mother of all American sporting events. And besides, everyone loves an underdog (Carolina).
Touchdown:
Old people fighting over snack food is always entertaining. I suppose some people could argue that it went after a cheap laugh, but this ad definitely stuck out and that's what's ultimately important in the
competition for people's attention during the Super Bowl. Whether or not people remember the product or not remains to be seen, but that's what repetition is for.
Touchdown:
I know I'm not in total agreement with at least one of my partners on this one, but the Bud Light "sleigh ride" ad gets my third vote and edged
out a number of other contenders because it was just too entertaining not to be included in the top three. It's one of those spots that you don't mind seeing again, because it makes you laugh and almost forget that you're being sold something, so you become more open and accepting of it as a consumer. In my humble opinion, that's great advertising. Even if it does rely on a fart joke in order to get noticed. It worked though.