Tom Kelleher, President
Amp Communications
Chicago, IL and San Francisco, CA
Fumble:
I can't say that the Charmin ad really worked for me. It seemed like it was trying a bit too hard and I couldn't really take it very seriously. Maybe I'm not the target audience though. The only thing that stood out for me was the "Strong enough for your end zone" tag, but it took too long to get there and I lost interest by then.
Fumble:
The Schick ad could have run anytime. If you're going to spend that much money to run an ad during the Super Bowl, you better have a great commercial to go along with it. Otherwise, it's probably going to get lost in the crowd and be forgotten about. It wasn't a bad ad. It just wasn't a great one.
Fumble:
As for the Mitsubishi "SeeWhatHappens.com" ad, I never did see what happened next. I wasn't interested enough to leave the game and go online to see the payoff. And I didn't think about it, remember or cared enough to do it later either. I imagine that happened to other people too. I could be wrong though and I'd be curious to see the number of web hits it generated, but I think there were better ads.