Layoffs, Recession Fears & You

Part 2: Gateway Pulls $250 Million Account

More of this Feature • Part 1: Layoffs Hit Big Agencies • Part 3: Strike the Ad Budget in a Recession?    Join the Discussion As an employee or a business owner, have you been affected by the threat of a recession? Share your story!     Related Resources • Capitalizing on Creative • Ad Agencies: A to Z • Advertising Schools    From Other Guides • Surviving in an Economic Downturn • Coping With Job Loss • Recession 101

Interpublic's McCann-Erickson Worldwide lost its $250 million Gateway account last month after the computer company went through a management shakeup.

Publicis Groupe's Fallon agency suffered a severe setback when talks with Gateway collapsed. Gateway's CEO decided to bring the company's $250 million account in-house.

The new in-house agency will closely resemble Gap's. Just like Gap, Gateway will only hire outside agencies and creatives on a per-project basis.

McCann-Erickson created the series of ads featuring Michael J. Fox. Those ads have been pulled and replaced. The new ads contain a simple shot of the Gateway logo with the song With A Little Help From My Friends by Joe Cocker as the only audio.

Next page > Strike the Ad Budget in a Recession? > Page 1, 2, 3

  

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