The immunity challenges are over. Life in the Outback has been abandoned. And the Survivor II castaways are playing the biggest game of their life:
Survivor II: Madison Avenue
Most of the contestants are signing with talent agents - even the very first one voted out. It's all in an effort to capitalize on their remaining 15 minutes.
Rodger "Kentucky Joe" Bingham, Maralyn "Mad Dog" Hershey, Debb Eaton and Jeff Varner have all signed with Ruth Webb Talent Agency in Los Angeles. Webb already represents six of the original Survivors including: Rudy Boesch, Susan Hawk and Gervase Peterson.
Rodger's attracting many advertisers because of his wholesome nature. Any type of family-friendly product is perfect for him to pitch. Even products that promote active seniors would be ideal. Jumping off a cliff and swimming through the water below is classic footage even to non-Survivor fans.
Alicia Calaway has signed with IMG - the same sports marketing shop that handles tennis star Venus Williams. While fitness is obviously Alicia's niche, she's not confined to that one area. Her appeal is universal and could be used in a wide array of products like clothing and beauty products.
One you love to hate. One you barely remember. Jerri Manthey and Amber Brkich have both been approached by Playboy magazine. Jerri's also milking her "celeb" status with several guest spots already. Her marketability relies on her hated status. After all, she's been called the Richard Hatch of Survivor II.
Jerri's long-term future will actually be short-lived. With zero likeability, she's more likely to get bad-girl roles rather than endorsement deals.
Both talent agents and Playboy are interested in everybody's favorite girl next door, Elisabeth Filarski. She could actually receive the most mileage out of her 39 days in the Outback.
Chef Keith Famie may not have been a popular favorite, but he was one of the final three. After cooking for former Presidents, various celebrities and a complaining Jerri, Keith could easily endorse cooking products or even host his own cooking show.
Colby Donaldson - who's already taken home $100,000 for second prize - could also take home some endorsement deals as well. He won a Pontiac Aztek in a reward challenge. He bought a Harley Davidson motorcycle with some of his prize-winnings. And he's just plain got the face to sell a wide-variety of products to a younger generation.
Survivor II winner Tina Wesson will probably see her fair share of products to pitch also. She made it perfectly clear how much she loves Doritos (Frito-Lay) - a sponsor of both Survivor installments. She and the other Survivors recently posed in a "Got Milk?" campaign effort too.
And remember, we're still seeing castaways from the first Survivor. Kelly Wiglesworth has her own action/adventure show. Richard Hatch reported for Entertainment Tonight during Survivor II and Gervase Peterson has guest-starred in various shows and also starred in a Florida Orange Juice commercial.
While there's no one Survivor that's gone on to incredibly huge success, each one feels they've tapped into something big. Not everyone thinks that's a feeling that's going to last.
Viewership for Survivor II decreased from Survivor I's original air dates. Many of the contestants from both installments have already faded away. Ad experts suspect Survivor III castaways will have very little if not zero marketability on Madison Avenue.
