Search over 1.4 million articles by over 600 experts
  1. Home
  2. Business & Finance
  3. Advertising

More from About.com

Browse Topics A-Z
When Advertising Works Too Well
The Commercial

 More of this Feature
• Part 1: Ads Sent Pac Bell Packing

• Part 3: Why It Worked
 
 Join the Discussion
"Can you think of other ads that have worked too well?"

In the Advertising Forum
 
  Related Resources
• Television Advertising

• Television Resources

• Inside the Industry
 
 Elsewhere on the Web
• View the Neighborhood Ad

• View the Cops Ad
 
 

Life on Laurel Lane was good until everyone in the neighborhood started sharing a cable line for Internet access. The ad shows the frustrations felt by the residents when they experience slower navigation on the Net.

In one house, a woman pounds her desk. In another, a girl screams at her computer monitor.

These modern-day inconveniences create quite a stir in the neighborhood. Children are playing with a balloon when it floats over to an elderly woman's yard. She punctures it.

A paper boy is plummeted to the ground and off his bike after a neighbor rockets the newspaper back at him. A man's garage is spray-painted with the words "Web Hog" and he's in a shouting match with two very young culprits over who's the real "Web Hog."

An ice cream truck drives down Laurel Lane, not stopping but displaying his own spray-painted message: Log Off! One neighbor's aggravation is clearly featured as he stops trimming his own hedges to lower the trimmer into his neighbor's flowerbed.

The commercial's tag line:

Don't share a cable line. Get Pacific Bell DSL.
Always fast. Never shared.

Next page > Why It Worked > Page 1, 2, 3

  

Subscribe to the Advertising Newsletter

Name

Email

  1. Home
  2. Business & Finance
  3. Advertising

©2008 About.com, a part of The New York Times Company.

All rights reserved.