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Product Summary
Pour Your Heart Into It

Guide Rating -  
Pros  •  Uses real examples of how to build a better product
•  Shows you how Starbucks built its brand
•  Doesn't shy away from mistakes made along the way
Cons  •  Can be a little preachy about coffee
•  Could dig a bit deeper into the marketing factor
The Bottom Line - Pour Your Heart Into It is a good read for both business owners as well as the casual reader. It's cleverly written and is easy to skip around various sections if you're looking for something specific to apply to your own business strategy.

 
Product Description
•  Hardcover, 288 Pages
•  Hyperion, ISBN 0786863153
•  Published September 1997
 

 
Guide Review
Building a Company Over Time
Starbucks's CEO Howard Schultz details the company's history and how he helped the coffeehouse go worldwide with its product. Entrepreneurs, dedicated business owners and marketing pros will also enjoy the story of building an unknown product to an international star.

It's an excellent reference to discover the strategy behind building your brand. Schultz also shares the resistance he met from upper management along the way who wanted to keep the company small.

There's a lot to be learned on a management scale as well. This title reveals how Starbucks views its employees and the financial perks that keep them happy.

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