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Ethics in Advertising
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Publicity & Publicists
Complete Super Bowl coverage from the advertising side of the game.
In-depth coverage on the advertising side of your favorite celebrities.
Help with the National Do Not Call Registry. From its effects on the telemarketing industry to what to do if you need to file a complaint.
Bombarded with spam? Or maybe you want to make sure your next Email ad campaign isn't a spam violation. Get complete details on spam.
Who is Eva Savelot? What is the snack that smiles back? Take the Advertising Trivia Challenge and test your knowledge.
Miss an issue of your favorite advertising newsletter? Check the archive for complete access to all of your advertising news.
The quality of your brochure directly reflects on your company. These tools will help you produce an eye-catching, response-generating brochure.
The key components of a catalog - defined. Use these tips and tricks to help you create your catalog and produce a high volume of sales for your company.
There's more to copywriting than just slinging a bunch of words together. Here you'll find the secrets to effective copywriting and what you need to look for in your next copywriter.
Before you send out your direct mail package, be sure to check out this information on writing, creating and producing direct mail. Your campaign's success depends on it.
Keep your company's name on everyone's minds. Newsletters are a great way to promote your company without blatantly advertising your products and services.
Approximately 66 percent of all purchase decisions are made in the store. And 53 percent of those in-store purchases are made on impulse. How do your POP materials compare to your competition?
This page is packed with promotional ideas and "how to" resources. Promotional departments, big companies and individual businesses, your number one source for promotions is right here.
Are your sales letters hitting the mark or hitting the trash can? Uncover the secrets behind sales letters with these helpful tips.
Get ready to shatter the myths behind television and radio advertising. Everything from tips to an effective script to the history of commercials is covered in this extensive collection of information.
Looking to advance your advertising career? Or maybe you're searching for an industry professional. Thousands of positions and portfolios are available for advertising, marketing, public relations and television professionals.
Ever watch a commercial and say, "How did they get away with that?" Or maybe you push the envelope yourself. Advertising ethics are governed by a written set of codes and laws. This group of links has you covered.
Where did it all begin? Was it the first brochure written over 480 years ago? Maybe a collection of over 750,000 print ads might shed some light on the beginning. In any case, this treasure chest of old advertisements is your history jackpot.
Advertising often spells the difference between a company's failure or its success. The cure? Arm yourself with ad industry news and proven techniques in one powerful library.
The best of the best gather here. From cable TV to the advertising geniuses on Madison Avenue, these links are the freeway to ad industry honors.
The increasing amount of Web users means more opportunities for online advertisers. Don't miss out on the advantages of advertising your products and services on the Internet.
Your target market is out there. With just a few simple research tools, you can reach them and yield remarkable results for your company.
Everything you ever wanted to know about marketing is right here in one complete package. You'll find information on marketing plans, product positioning, target marketing and more.
Want to enter the crazy, sometimes hectic, always rewarding world of advertising? These universities and advertising schools will help get you started.
When it comes to teens and children, Youth In Advertising sometimes overshadows Truth In Advertising. This set of resources helps separate fact from fiction.
Media directories for print and broadcast outlets. Search for local, national and international media markets.
Business associations and trade organizations are designed to help both companies and career professionals. Find the group that's right for your goals.
Fundamentals of Public Relations including definitions, industry trends, employment, primers, associations. The ABCs of PR.
Advertising and public relations are closely related but the two industries couldn't be more different. Your comprehensive guide to PR is just one click away.
Your first stop on the way to a successful career in public relations. Links to job listings, agencies and major PR employers.
Publicists promote TV shows, movies, books, sports and their stars. Who they are, what they do, how they do it.
