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Advertising Terms and Glossary

This complete glossary of advertising terms and definitions helps you understand every aspect of the advertising industry.
  1. Advertising Glossary - A (18)
  2. Advertising Glossary - B (16)
  3. Advertising Glossary - C (14)
  4. Advertising Glossary - D (8)
  5. Advertising Glossary - E (6)
  6. Advertising Glossary - F (6)
  7. Advertising Glossary - G (4)
  8. Advertising Glossary - H (6)
  9. Advertising Glossary - I (4)

The Single Minded Proposition – What Is The SMP, And Why Is It Important?
If you’re new to advertising, you will hear people talking about the SMP (Single Minded Proposition), or sometimes the USP (Unique Selling Point / Unique Selling Proposition). They’re all one and the same, although the term USP was invented by Rosser Reeves of Ted Bates & Company decades ago. In his book, Reality In Advertising, published in 1961, Reeves gives a precise, three-part definition of the USP which is just as relevant today as it was over 50 years ago.

Viral Video – A Brief Definition Of The Term “Viral Video”
Briefly, a viral video is any footage, long or short, that becomes popular via social networking and Internet sharing. Viral videos can either be manufactured to become viral, although most viral videos become big unintentionally, and are simply so funny, shocking, or unexpected that they are prime material for sharing and forwarding.

Remnant Advertising - A Way to Get Advertising Space at a Huge Discount
If you have a very limited budget but want to get your ads seen by as many people as possible, remnant advertising could be the ideal solution for you.

Stock Photography
Say “stock photography” to anyone worth their salt in a creative department, and they will look at you with a mixture of contempt and fear. Mostly contempt. Despite stock houses making many millions of dollars from stock every year, most of the big agencies won’t touch it. But why is it so universally hated by the top dogs, and loved by smaller...

Loss Leader – Definition Of The Term “Loss Leader”
What is a loss leader? What are the advantages of using a loss leader strategy, and what are the downfalls? All is explained here.

QR Codes - The What, Why, How and When.
You may have noticed those small, checkered boxes gracing magazines, posters, billboards and even product packaging these days. They are called QR codes (the QR stands for Quick Response) and they're a type of barcode that allows someone with a mobile device to scan it, and be directed to a website or some other form of data. But where did QR...

The Pros and Cons of Advertising Timesheets
Timesheets can be both a blessing and a curse to advertising agencies. What makes them so good, and bad, for all concerned? Check out this overview of the ups and downs of the dreaded timesheets.

Public Service Advertising - A Complete Definition of Public Service Advertising
If it's a charity, an important message about health or public safety, or anything else that raises awareness of an issue of importance to the general public, then it falls under the realm of Public Service Advertising. But how much do you really know about it?

Online Advertising (aka Digital) - Definition of the Common Forms of Online Ads
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.

Product Placement Advertising
Product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement. Discover what some of the most infamous uses of product placement in movies and on TV.

Print Advertising
If an advertisement is printed on paper, be it newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium, then it comes under the banner of print advertising.

Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.

How Does an Advertising Agency Work?
A very quick overview of how an agency works, broken down into a few key areas.

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