Definition: Above the fold is an old newspaper term adapted for advertisers on the Internet. For a newspaper, above the fold is the top half of the paper you see on a newsstand that shows the top story, main photograph and headlines. Above the fold in advertising refers to the top area of a Web page that site visitors see without having to scroll down. This term is also used to describe the top 1/3 of an Email that's viewable when the message is opened.
Also Known As: Above the scroll