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Advertising Glossary - A

Advertising terms beginning with the letter A in the Advertising Glossary from your About.com Advertising Guide.

How to Write an Advertorial
In part one of this special how-to feature, we discussed the first four ways to ensure your advertorial has every chance of being a success. Those tips were: 1. Make it interesting 2. Research the context 3. Headlines do the heavy lifting 4. Use photographs and illustrations wisely Now, we will discuss the remaining four tips you’ll need to...

How to Write an Advertorial
If you’re any kind of writer, be it a copywriter, someone in public relations, or a marketing writer, you will be asked to write an advertorial at some point in your career. Advertorials, also known as long form copy ads, are the opposite of typical ads that feature 90% visual and barely any copy at all. Instead, advertorials are designed to...

The Advertising Awards That Matter
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.

Art & Copy: Inside Advertising's Creative Revolution (2010)
From the introduction of the Volkswagen to America to the triumph of Apple Computers, ART & COPY explores the most successful and influential advertising campaigns of the 20th century, and the creative minds that launched them.

The Account Services Department of an Advertising Agency
A description of the key roles and function of an advertising agency's account services department.

Advertising Agency
The advertising definition of an advertising agency.

AAA
A definition of the advertising term AAA, from your About.com Guide to Advertising.

AAAA
A definition of the advertising term AAAA from your About.com Guide to Advertising.

AAF
A definition of the advertising term AAF from your About.com Guide to Advertising.

Above the Fold
A definition of the advertising term above the fold from your About.com Guide to Advertising.

Account Executive
The advertising definition of account executive.

Above The Line
A definition of the term Above The Line

American Academy of Advertising
A definition of the advertising term American Academy of Advertising from your About.com Guide to Advertising.

American Advertising Federation
A definition of the advertising term American Advertising Federation from your About.com Guide to Advertising.

American Association of Advertising Agencies
A definition of the advertising term American Advertising Federation from your About.com Guide to Advertising.

ANA
A definition of the advertising term ANA from your About.com Guide to Advertising.

Association of National Advertisers
A definition of the advertising term Association of National Advertisers from your About.com Guide to Advertising.

The AIDA Marketing Model
The term AIDA, and the approach it uses, is attributed to an ad man named E. St. Elmo Lewis. It means Attention, Interest, Desire, Action.

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