Advertising Glossary - B

Banner blindness (aka ad blindness) happens when web banners go unnoticed on a page, because the reader is subconsciously (or consciously) ignoring them to focus on other content. Despite the many different sizes, including skyscrapers, leader boards, full banners, and even half page ads, there is a definite revolt against banners. Website users...

You may have heard the phrase “bait-and-switch” many times in your career. It’s something consumers throw out there often, and most of the time they really don’t understand the true ramifications of bait-and-switch advertising. The practice is illegal and carries stiff penalties. But quite often, the consumer confuses this practice with...

Without doubt, the man who has had the greatest influence on modern day advertising is William "Bill" Bernbach. His advertising campaigns are among the greatest, and smartest, ever produced. Get to know more about a legend.

The complete definition of broadcast advertising, including the many different types of broadcast advertising there are within the category, rates for commercials, types of ads and the cost of creating adverts for TV and Radio.

The advertising definition for back to back.

The advertising definition for b2b advertising.

The advertising definition for bait advertising.

The advertising definition for bartering.

The advertising definition for billboard.

The advertising definition for billings.

The advertising definition for black hat SEO.

The advertising definition for blog.

The advertising definition for bus card.

The advertising definition for business to business advertising.

The six rules you need to know to create effective billboard ads