Definition: A freelance copywriter can perform the same duties as a copywriter who works at an advertising agency or in-house agency. However, a freelance copywriter usually works from a home office. There are other major differences between advertising agency copywriters and freelance copywriters that separate these career tracks.
Freelance copywriters are also responsible for marketing themselves to new clients, creating contracts to make sure they get paid for their work and setting competitive rates to land new clients. Some freelance copywriters team with freelance graphic designers to offer advertising services directly to the business owner, which bypasses the client's cost of advertising services through agencies.