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Hidden Text

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Definition: Hidden text is a black hat SEO method of trying to increase your page rank on search engines through text site visitors can't see. Using hidden text means you have written keywords related to your web page in the same color as your background.

Site visitors are unable to see your keywords but search engine spiders can. Many search engines can now detect the use of hidden text and will remove your page from the search engine ranks or lower its positioning.

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