Advertising Materials
Every element of an ad campaign is different. Discover everything you need to know when producing advertising materials - from your role in your career with an ad agency to creating your own projects as a business owner.
- Brochures (9)
- Catalogs (4)
- Direct Mail (9)
- Newsletters (8)
- Online Advertising (21)
- Point-of-Purchase (6)
- Print Projects (10)
- Sales Letters (7)
- Television and Radio (14)
How to Create a Flyer
Need to advertise something but don't have a lot of cash? Flyers are an inexpensive way to reach a wide audience.
Sex In Advertising
Sex and advertising go together like movies and popcorn. And these days, sex is everywhere. But does it actually do the job of selling more product?
Self-Promotion for Advertising Agencies
Are you making plans to promote your own advertising agency? Have your previous self-promotion pieces been less that extraordinary? You may be encountering the classic problems associated with agency self-promotion.
The Advertising Awards That Matter
A list of the top six advertising, marketing and design awards that are actually worth the entrance fee. Win these, you win big.
Different Types of Advertising Methods
You've got a great idea for a campaign. But where does it go? Billboards? Direct mail? Cell phones? Posters? Guerrilla tactics? As an advertiser, you have thousands of choices. Learn more about your options, and the strengths and weaknesses of each one.
Outdoor Advertising
The term outdoor advertising, also know as out-of-home (OOH) is a broad one that covers billboards, posters, transit wraps and much more. Learn what's involved, including the costs.
Online Advertising (aka Digital) - Definition of the Common Forms of Online Ads
If you see an advertisement via the Internet (World Wide Web), then it is classified as online advertising. In fact, there are ads on this very page, and most other websites you visit, as they are the primary revenue driver for the Internet. Learn more about this vital part of the Internet.
The Creative Department of an Advertising Agency and its Key Players
Advertising agencies do some very creative, funny and sometimes outlandish work. But where does it all come from? Well, in the best agencies, everyone's involved, but it's always the creative department that's at the core of the work. Think you could be part of one?
