Beverage Advertising-Related News

Redux Beverages pulls "Cocaine" drink after the FDA accuses the company of illegal advertising.

If you know the name Stella Artois, you know it's a Belgian lager beer with a reputation for excellence. But do you know about the history of the campaign that made it so exclusive?

Ad icons Frank and Ed, of Bartles & Jaymes Wine Coolers fame, are getting an updated look and a new ad campaign.

Enter a Miller Brewing contest with a phoney address and watch out. The company may track you down and send Emails to your real address.

Coca-Cola is unveiling new TV commercials to celebrate the New Year and hopefully bring back some its market share that's been lost to consumers looking for non-carbonated beverages.

Pepsi's new commercial featuring sumo wrestling chickens is entertaining but it's missing the mark with consumers.

The Russian parliament says caffeine is so bad when consumed in high quantities that they want to ban any soft drink that contains it, including Coke and Pepsi.

Controversial lyrics and a failed cross-promotion deal have left Starbucks closing its doors on The Boss.

What do you get when you cross a banana with an apple? It's not a bad joke. It's Snapple's new ad campaign.

A year ago Atkins couldn't make products fast enough, now the low-carb craze is simmering down and new low-carb products are feeling the burn.

Pepsi Edge gets its official low carb debut this weekend. One month after Coke's C2 kicks off and one month before PepsiCo originally planned.

You could be a winner but you won't know when or where your prize will arrive.

A new mid-calorie cola is on its way, following the marketing health care craze.

Pepsi and Apple's giveaway of 100 million song downloads gets hacked - a low tech hack, that is.

Your favorite soft drinks are getting a dash of flavor added to them. And the market's getting flooded with new ads as a result.

Beyoncé and Britney are out and "It's the Cola" is in.

Pepsi's new additions to its soda line as well as its snack foods have the soft drink company seeing a spike in profits.

NBA star LeBron James inked a six year deal with Sprite and Powerade. The new contract now has him pocketing $100 million in endorsement deals.

Workers are heading into Starbucks since the unemployment level has dropped. The coffee retailer is seeing a big increase in profits.

A new Heineken beer commercial goes after the company's competitors. And a new promotion on their Web site makes your friends the heinie of a joke.